<![CDATA[
<body bgcolor="#eeeeee" background="../backgrnd.gif" text="000033" link="0000dd" alink="ff0000" vlink="660066">
<table border="0" cellpadding="11" cellspacing="0">
<tr>
<td valign="top" background="backhead.gif" bgcolor="#ffffff">
<img src="h1_str.gif" width="400" height="64" alt="Web Strengths" border="0"><br>
</td>
<td width="25%" valign="top">
<center>
<img src="cs.gif" width="105" height="64" border="0" vspace="4"><br>
</center>
</td>
</tr>
<tr>
<td valign="top" bgcolor="#ffffff">
<ul><ul>
The Web offers capabilities that are not available in any other medium. Let us consider these unique strengths and the advantages they convey.
</td>
<td valign="top">
<center>
<font face="Arial">
</center>
</font>
</td>
</tr>
<tr>
<td valign="top" bgcolor="#ffffff">
<ul>
<h2>Hypertext</h2>
<ul>
<a href="htext.htm" target="_top">Hypertext links</a>, clickable links which open another Web page on the same site
or somewhere else on the Web, are easy to create and intuitive to use. One common use
for hypertext is to provide an explanation of a term which may not be familiar.
It is also used to create links to related sites.
</td>
<td valign="top">
<center>
<a href="../city/ven/index.html" target="_top">
<img src="0054-160.jpg" width="160" height="107" border="1" vspace="5"></a><br>
<font size=-1 color="#222222">
Click on: <a href="../city/ven/index.html" target="_top">Venice</a> to visit another
one of our own sites.
</center>
</font>
</td>
</tr>
<tr>
<td valign="top" bgcolor="#ffffff">
<ul>
<h2>Instantaneous Update</h2>
<ul>
The Web can be rapidly updated. Database-driven sites will display
new information immediately, allowing real-time updates of
catalog offerings, stock levels, and prices.
There is no cost of updating information beyond entering it in the database,
which is done for other business reasons.
</td>
<td valign="top">
<center>
<a href="http://www.omroep.nl/cgi-bin/tt/nos/page/569-1" target="_top">
<img src="nos_tt.gif" width="160" height="57" border="1" vspace="5"></a><br>
<font size=-1 color="#222222">
<a href="http://www.omroep.nl/cgi-bin/tt/nos/page/569-1" target="_top">NOS Teletekst</a>
offers updated currency exchange rates every few minutes during trading hours.
</center>
</font>
</td>
</tr>
<tr>
<td valign="top" bgcolor="#ffffff">
<ul>
<h2>Targeting an Audience
</h2>
<ul>
The Web is a narrowcast medium, which is to say that the message is "pulled"
from the Web one user at a time, rather than being broadcast ("pushed")
to millions of viewers
at the same time. The message is narrowly focused on the target audience,
allowing highly selective marketing.
</td>
<td valign="top">
</td>
</tr>
<tr>
<td valign="top" bgcolor="#ffffff">
<ul>
<h2>Select Demographic Group</h2>
<ul>
Web surfers are:
<ul>
<li type="disc">Well educated
<li type="disc">Young
<li type="disc">High earners </td>
</ul>
<td valign="top">
<center>
</center>
</font>
</td>
</tr>
<tr>
<td valign="top" bgcolor="#ffffff">
<ul>
<h2>Custom Content
</h2>
<ul>
Unlike print, the surfer's experience of a site can be tailored to
that person's particular needs. The need to wade through a large body
of irrelevant information can be nearly eliminated.
</td>
<td valign="top">
<center>
</center>
</font>
</td>
</tr>
<tr>
<td valign="top" bgcolor="#ffffff">
<ul>
<h2>Searchable</h2>
<ul>
Web sites are inherently searchable, and search functions allow users to quickly find what they want.
</td>
<td valign="top">
<center>
</center>
</font>
</td>
</tr>
<tr>
<td valign="top" bgcolor="#ffffff">
<ul>
<h2>Economical Distribution</h2>
<ul>
The Web is the most economical information distribution method ever devised.
</td>
<td valign="top">
<center>
</center>
</font>
</td>
</tr>
<tr>
<td valign="top" bgcolor="#ffffff">
<ul>
<h2>Direct Response</h2>
<ul>
It is easy to provide an e-mail response facility on a site.
This allows a surfer to <a href="http://www.jhcrawford.com/mail.html">respond</a> to a site quickly, cheaply, and easily.
</td>
<td valign="top">
<center>
<a href="http://www.jhcrawford.com/mail.html">
<img src="sd/email.gif" width=144 height=32 border=1 alt="E-mail" vspace="5"></a><br>
<font size=-1 color="#222222">
Send us e-mail. Just <a href="http://www.jhcrawford.com/mail.html"> click here</a>.
</center>
</font>
</td>
</tr>
<tr>
<td valign="top" bgcolor="#ffffff">
<ul>
<h2>Location Independent</h2>
<ul>
A Web site is as easily accessed from another continent as from the next room. Anyone with Internet access can access any site, anywhere, any time.
</td>
<td valign="top">
<center>
</center>
</font>
</td>
</tr>
<tr>
<td valign="top" align="center" background="backfoot.gif" height="64" bgcolor="#ffffff">
Continue on to <a href="wea_x.htm" target="_top">Weaknesses</a>
</td>
<td valign="top">
<center>
</center>
</font>
</td>
</tr>
</table>
</body>
]]>