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<img src="h1_use.gif" width="400" height="64" alt="Uses of the Web" border="0"><br>
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<ul><ul>
The Web is a flexible medium that can serve a variety of purposes
for a wide range of organizations.
The most important types of sites are described below, and examples
of each type are given to the right.
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Click on a link to visit that site.
Use the "Back" button on your Web browser to return.
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<h2>Product Information</h2>
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The Web is an ideal medium for offering product information.
Production and distribution costs are low, and the information is easy to update.
Surfers looking for a product can quickly and easily make contact with the seller.
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<a href="http://home.netscape.com/comprod/" target="_top"><img src="netnow3.gif" width="88" height="31" border="1" vspace="5"></a><br>
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<a href="http://home.netscape.com/comprod/" target="_top">Netscape Communications</a><br>
provides sales, software download, and support.
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<h2>Brand Awareness</h2>
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Brand awareness sites must offer interesting and regularly-updated content if they are to attract many visitors.
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<a href="http://www.amstel.nl" target="_top"><img src="amstel.gif" width="108" height="38" border="1" vspace="5"></a><br>
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<a href="http://www.amstel.nl" target="_top">Amstel</a> offers an amusing site.
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<h2>Direct Sales</h2>
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Workable, secure on-line payment schemes will soon arrive, and on-line commerce will grow rapidly, especially in sectors where product quality is widely known.
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<a href="http://www.amazon.com" target="_top"><img src="amazon.gif" width="94" height="62" border="1" vspace="5"></a><br>
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<a href="http://www.amazon.com" target="_top">Amazon.com</a>
sells over two million book titles.
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<h2>Customer Support
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Computer companies provide product support and information on the Web.
Customers have 24-hour access to information they may urgently need,
and the cost of providing support is reduced.
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<a href="http://www.matrox.com/mgaweb/home.htm" target="_top"><img src="matrox159_39.jpg" width="159" height="39" border="1" vspace="5"></a><br>
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<a href="http://www.matrox.com/mgaweb/home.htm" target="_top">Matrox</a>, a major supplier of graphics adapters, provides extensive Web-based support.
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<h2>Schedules & Agendas</h2>
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Transient information such as schedules and agendas can readily
be offered on-line, saving money and improving service.
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<a href="http://nsr1.ns.nl/reisinfo/" target="_top">
<img src="ns.gif" width="61" height="41" border="1" vspace="5"></a><br>
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<a href="http://nsr1.ns.nl/reisinfo/" target="_top">Nederlandse Spoorwegen</a>
put rail schedules on-line.
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<h2>Scientific & Technical Data</h2>
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Many organizations now offer on-line access to scientific and technical information.
The Web provides an effective and inexpensive means to distribute
complex information containing both text and images.
In many cases the information does not yet exist in printed form.
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<a href="../city/index.html" target="_top"><img src="../city/cf/city.gif" width="128" height"108" border="1" vspace="5"></a><br>
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<a href="../city/index.html" target="_top">Cities for People</a> presents a
design for car-free cities.
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<h2>On-Line Magazines</h2>
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On-line magazines have recently become popular. These sites can earn significant advertising revenues but must offer interesting content in order to attract large numbers of readers.
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<a href="http://www.suck.com" target="_top">
<img src="suck.gif" width="118" height="80" border="1" vspace="5"></a><br>
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<a href="http://www.suck.com" target="_top">Suck</a> updates content daily.
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Continue on to <a href="str_x.htm" target="_top">Web Strengths</a>
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